Let’s Change the Narrative: We CAN Burn Out Doing What We Love!

In recent years, conversations around mental health have thankfully gained momentum, and one area of focus has been the increasingly common experience of burnout. Yet despite the progress, myths about burnout—especially those surrounding passion and success—still persist. On social media, we often see oversimplified ideas that imply if you love what you do or adhere to certain routines, you won’t face burnout. But is this really the case? Let’s look closer and shed light on the reality of burnout, challenging misconceptions that can be as harmful as they are popular.

The Common Myths About Burnout and Success

In our online and productivity-focused world, certain ideas about burnout and success are repeated so frequently that they almost seem like truisms. But how valid are these assumptions?

1. “You won’t burn out doing something you love!”

This is perhaps one of the most misleading narratives out there. While it may sound comforting to think that a fulfilling job provides immunity from burnout, this simply isn’t true. Even the most passionate people can—and often do—burn out. Loving your work can sometimes make it even easier to fall into patterns of overcommitment. When you’re genuinely engaged, it’s easy to lose sight of boundaries, pouring more and more time and energy into your work. Burnout is less about the work itself and more about the balance, or lack thereof, between effort and rest.

2. “You won’t be successful if you don’t wake up at 5 a.m.!”

The idea that early mornings are the key to success is pervasive, and while early rising works well for some, it’s hardly universal. Our personal rhythms and schedules vary widely. Some of us thrive in the quiet hours of early morning, while others do their best thinking at night. The notion that a one-size-fits-all approach can lead to success dismisses individual needs, circumstances, and natural productivity cycles. Success, in reality, is built on consistency, passion, and discovering routines that work for each of us personally—not on following an arbitrary timetable.

3. “Burnout doesn’t happen to those aligned with their goals!”

This is a particularly damaging myth. While alignment with personal goals can bring a deep sense of purpose and fulfilment, it doesn’t make you invincible to burnout. In fact, it can even heighten the risk. When we’re fully invested in achieving our vision, we often push ourselves harder, and this intense focus can make us more susceptible to burnout. Neglecting self-care in the pursuit of goals can lead to exhaustion, mental fatigue, and an inability to continue doing what we love.

The Reality of Burnout: A Personal Perspective

For many people, myself included, burnout can sneak up even when work feels fulfilling and enjoyable. I love my job—it’s something I’m genuinely passionate about, and it gives me a sense of purpose that’s both energising and deeply rewarding. Yet, a few weeks ago, I found myself in an unexpected spiral of fatigue and mental fog. I had been pushing forward at full speed, excited and motivated, but I suddenly reached a wall.

My body was sending clear signals that I needed a break: aching muscles, a blank mind, and a complete lack of creativity. These were unmistakable signs of burnout, reminding me that mental and physical well-being need regular attention, no matter how driven or inspired I felt. Taking a step back was the only way forward. This experience underscored for me that burnout doesn’t discriminate, and loving what you do is no guardrail against it.

The Importance of Rest: Shifting the Narrative

The current narrative around hustle and overachievement promotes a culture that celebrates relentless effort, often at the expense of rest and well-being. But prioritising rest isn’t a sign of weakness or failure; it’s a necessary part of sustaining any kind of productivity. A healthy approach to work includes recognising the need for regular breaks, setting boundaries, and respecting personal limits. Our body and mind give us cues when they need downtime, and listening to those cues is critical for preventing burnout from spiralling into more severe mental health issues like anxiety or depression.

Ignoring these signs can exacerbate stress and compound health problems, both physical and mental. When we treat rest as a necessary practice rather than a luxury, we create a work culture that respects mental health as a cornerstone of productivity.

Changing the Conversation Around Burnout

What can we do to counteract these harmful narratives? Here are some perspectives that can help shift the conversation to a more balanced view of work, success, and well-being.

1. Acknowledge that burnout is real, even in work you love.
   Loving what you do doesn’t exempt you from the risks of overwork. Burnout can occur even in the most rewarding jobs if there is a lack of balance. It’s essential to normalise discussions about burnout across all professions and roles, from creatives to CEOs.
2. Recognise that success doesn’t follow a one-size-fits-all formula.
   The idea that certain practices, like waking up at 5 a.m., are essential for success is flawed. Success is personal, and it can be achieved through various paths. The focus should be on consistency, passion, and finding routines that fit each individual’s life and personality.
3. Understand that being aligned with your goals doesn’t make you invulnerable.
   Alignment with your goals can be fulfilling but can also make you susceptible to burnout. Establishing boundaries and prioritising self-care are essential, even when pursuing meaningful goals. Recognise that stepping back can sometimes be the most effective way to stay on course.
4. Promote self-care as an essential practice, not an indulgence.
   Self-care isn’t a luxury; it’s a necessity. Recognise the early signs of burnout and take steps to manage it before it escalates. Investing in your well-being is as crucial as any other goal.
5. Encourage a balanced approach to productivity.
   Productivity doesn’t mean working around the clock; it involves finding a rhythm that allows for both effort and rest. Embracing a balanced work-life dynamic promotes sustainable productivity, reducing the likelihood of burnout.

Be Kind to Yourself

Burnout isn’t a personal failure; it’s often a natural response to prolonged stress or overexertion. If you’re feeling exhausted, uninspired, or mentally drained, know that you’re not alone—and there’s no shame in needing a break. Taking care of your mental health is as important as achieving any professional goal, and allowing yourself the time to rest and recharge is crucial.

By prioritising mental health and self-compassion, we can work towards a new understanding of success—one that values well-being alongside achievement. Reframing these narratives will help us approach work in ways that honour our limits and support our mental health. Ultimately, success begins with self-care, balance, and the peace of mind to keep moving forward, sustainably and happily.