Onward Shift Limited - Cookie Policy

Last updated: 01/November/2025

1. INTRODUCTION

1.1. Onward Shift Limited (“we”, “our”, “us”, “Company”) uses cookies and similar technologies on https://onwardshift.com/ (“Website” or “Site”) to improve functionality, analyse usage and enhance user experience.

1.2. This Cookie Policy explains what cookies are, the types of cookies we use, why we use them, and how you can manage your cookie preferences.

1.3. By continuing to browse our Website, or by selecting preferences through our cookie banner, you consent to the use of cookies as described in this policy.

2. WHAT ARE COOKIES?

2.1. Cookies are small text files stored on your device when you visit a website. They allow the Website to recognise your device, remember your preferences and support certain functionality.

2.2. Cookies can be:

• First-party (set by our website), or

• Third-party (set by external services we use).

2.3. Cookies may be:

• Session cookies (deleted when you close your browser), or

• Persistent cookies (remain until they expire or are deleted).

3. TYPES OF COOKIES WE USE

3.1. Strictly Necessary Cookies

These cookies are essential for the operation and security of our Website. They cannot be switched off in our systems.
Examples include:

• Security cookies

• Session management

• Consent banner cookies

3.2. Performance / Analytics Cookies

These cookies help us understand how visitors use the Website.
We use this data to improve performance, content structure and user experience.
For example:

• Google Analytics cookies

• WordPress analytics tools

These cookies are only loaded with your consent.

3.3. Functionality Cookies

These cookies remember choices you make (such as language, region or login preferences) to provide enhanced features.

3.4. Targeting / Advertising Cookies

If used, these cookies:

• Deliver relevant advertising

• Limit how often you see an advert

• Measure campaign effectiveness

These cookies are not loaded unless you consent.

3.5. Third-Party Cookies

Some third-party services may set cookies, including:

• Google (analytics, YouTube embeds, maps)

• Meta (Facebook Pixel, if added)

• Payment processors

• WordPress plugins

These providers may change their cookies from time to time without our control.

4. HOW WE USE COOKIES

We use cookies to:

4.1. Operate and secure the Website.
4.2. Improve performance and understand usage patterns.
4.3. Provide personalised features and content.
4.4. Support integrations such as video embeds, forms and analytics.
4.5. Enhance functionality for returning visitors.

5. MANAGING YOUR COOKIE PREFERENCES

5.1. Through Our Cookie Banner

On your first visit, you will be asked whether you wish to:

• Accept all cookies

• Reject non-essential cookies

• Choose specific cookie categories

You can change your cookie preferences at any time by selecting “Manage Cookies” on our Website (or reopening the banner).

5.2. Through Your Browser

You may block or delete cookies through your browser settings.
However, disabling cookies may impact Website functionality.

5.3. Opting Out of Third-Party Cookie Tracking

Below are useful opt-out resources:

• Google Ads: https://adssettings.google.com

• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

• Meta Ads Preferences: https://www.facebook.com/ads/preferences

Please note that these links are operated by third parties and may change over time.

6. THIRD-PARTY SERVICES THAT MAY SET COOKIES

Depending on your use of the Website, the following services may set cookies:

• Google Analytics (website statistics)

• YouTube (embedded videos)

• Facebook/Meta (if the pixel is used)

• Stripe/PayPal/Square/Other Payment Method (if checking out)

• WordPress plugins (security, forms, caching)

• Cloudflare or hosting-related cookies

A detailed list of active cookies is available through your browser developer tools and may be included on request.

7. CHANGES TO THIS COOKIE POLICY

7.1. We may update this Cookie Policy from time to time to reflect technical, legal or operational changes.
7.2. Any updates will be published on this page with a revised “Last updated” date.
7.3. Where appropriate, you will be notified directly.

8. CONTACT US

If you have any questions about our use of cookies, please contact:

Onward Shift Limited
Email: jo*****@*********ft.com
Website: onwardshift.com