Last updated: 10/April/2026
1. INTRODUCTION
1.1. Onward Shift Limited (“we”, “our”, “us”, the “Company”) is committed to protecting the privacy, confidentiality and security of all individuals who engage with our services. This Privacy Policy explains how we collect, use, store, disclose and safeguard your personal data across all areas of the Onward Shift ecosystem.
1.2. This policy applies to all users of our services, including but not limited to coaching and counselling clients, corporate partners, event participants, online shoppers, website visitors and individuals engaging with our content.
1.3. By using our services or accessing our website, you agree to the terms set out in this Privacy Policy.
2. THE DATA WE COLLECT
We may collect and process the following types of data:
2.1. Personal Identification Data
- Name
- Email address
- Phone number
- Job title (where relevant)
- Emergency contact (for events or safety-critical services)
- Business contact information (for corporate clients)
2.2. Wellbeing & Special Category Health Data
This includes information voluntarily provided through:
- Coaching or counselling
- Wellbeing conversations
- Event forms (e.g., accessibility or health considerations)
Special category data is only processed with your explicit consent or where permitted by safeguarding or legal requirements.
2.3. Technical & Usage Data
- IP address
- Browser type/version
- Device data
- Time zone settings
- Analytics data (page views, behaviour patterns)
- Cookie information
2.4. Marketing & Communications Data
- Your marketing preferences
- Email interactions
- Newsletter sign-up information
2.5. E-commerce Data
If you purchase products, we collect:
- Delivery address
- Payment confirmation
- Order history
Payment card details are processed securely by our third-party payment providers; we do not store card details.
3. HOW WE COLLECT YOUR DATA
We collect data through:
3.1. Direct Interactions
- Completing online forms
- Booking services
- Attending events
- Email, WhatsApp, and phone communications
- Corporate onboarding processes
3.2. Automated Interactions
- Website analytics and cookies
- System logs
3.3. Third-Party Providers
We may receive personal data from:
- Corporate clients (e.g., employee contact lists for training)
- Event registration platforms
- Payment processors
- Social media integrations
4. HOW WE USE YOUR DATA
We will only use your data when legally allowed to do so. Uses include:
4.1. Service Delivery
- Providing coaching, counselling and wellbeing support
- Administering event registrations
- Fulfilling product orders
- Managing corporate training and keynote speaking
4.2. Communication
- Responding to enquiries
- Sending session updates
- Providing service notifications
- Contacting you if safeguarding concerns arise
4.3. Service Improvement & Research
- Analysing trends and engagement
- Improving automation flows
- Identifying wellbeing patterns
- Long-term anonymised research to improve mental-health support in construction
- Statistical reporting (non-identifiable)
4.4. Legal Obligations
- Maintaining tax and accounting records
- Safeguarding duties
- Compliance with regulatory requirements
4.5. Marketing
- Sending newsletters, updates and promotional content if you have opted in
- You may opt out at any time
5. LEGAL BASES FOR PROCESSING
We rely on the following lawful bases:
5.1. Contract
To deliver the services you have requested.
5.2. Consent
Required for:
- Processing special category health data
- Marketing communications
You can withdraw consent at any time.
5.3. Legitimate Interests
For:
- Improving services
- Website analytics
- Preventing misuse
5.4. Legal Obligation
Where required by law, safeguarding, or regulatory bodies.
5.5. Vital Interests
Where information suggests a risk of serious harm to yourself or others.
6. DISCLOSURE OF DATA
We may share data with:
7.1. Service Providers
Including:
- Email hosting services
- Website hosting providers
- Payment processors
- Delivery partners (for product orders)
7.2. Professional Advisors
Legal, accounting, IT and insurance advisors.
7.3. Safeguarding & Legal Bodies
Only where required to protect vital interests or comply with the law.
We do not sell your data.
8. INTERNATIONAL TRANSFERS
Some processors may store data outside the UK.
We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs)
- Data Processing Agreements
- Security controls consistent with UK GDPR
9. DATA SECURITY
We use appropriate technical and organisational measures to protect personal data, including:
- Encrypted transport layers
- Access controls
- Secure cloud storage
- Staff confidentiality commitments
- Regular system reviews
10. DATA RETENTION
10.1. Anonymised data
Retained indefinitely for research, analysis and statistical reporting.
10.2. Coaching/counselling records
Up to 6 years (industry standard).
10.3. Event registration data
Up to 12 months after the event.
10.4. Marketing data
Until you unsubscribe.
10.5. Website analytics
Up to 26 months.
10.6. E-commerce records
6 years (legal requirement).
11. YOUR RIGHTS
You have the right to:
- Access your data
- Request correction
- Request deletion
- Withdraw consent
- Object to processing
- Request restriction
- Request data portability
For all requests, contact: jo*****@*********ft.com
We may need to verify your identity before fulfilling your request.
12. COOKIES
Our website uses cookies for:
- Essential site functionality
- Analytics
- Performance improvements
- Marketing (if applicable)
You can manage cookies through your browser settings.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Updates will be posted on this page with an amended “Last updated” date. In certain cases, we may notify you directly.
14. CONTACT US
For questions or data requests:
Onward Shift Limited
Email: jo*****@*********ft.com
Website: onwardshift.com
